Hosted by
Riah Pryor

The Bigger Picture Podcast.

Special Guests
Mazdak Sanii

The Future of Art Collecting with Mazdak Sanii (Avant Arte)

“Careers are incredibly long, and I think you don't always appreciate that when you're starting out… your reputation, your relationships, all of these things endure for far longer than any specific decision you might be making day-to-day.

In this month’s episode of The Bigger Picture, we speak with Mazdak Sanii, co-founder of Avant Arte. From early lessons in financial modelling at Rothschild, to working with high profile artists on editions and meeting ever-shifting needs of today’s collectors, Sanii shares the lessons learned at the creation of a business in the intersection of art and technology.

Essential listening for anyone curious about the future of art, the rise of curated marketplaces, and what it takes to turn the building of communities into a thriving business.

About the Guest

Mazdak is CEO and co-founder of Avant Arte, a creative marketplace that makes discovering and owning radically more accessible for a new generation. Mazdak leads on the strategic vision, brand development, and organisational growth.

Prior to Avant Arte, Mazdak worked for Rothschild & Co, advising companies on growth strategy, financing, and IPOs, before joining leading online music community Boiler Room in 2013 — first as a board member, then as Chief Operating Officer, where he led on strategy, operations, product, and finance, shaping it into the world’s largest online music broadcaster. 

He is a Trustee of the National Youth Orchestra of Great Britain and the London Contemporary Orchestra.

About the Host
Riah Pryor is an investigative journalist and author specialising in the relationship between art and law, supported by her experience working at New Scotland Yard's Art and Antiques Unit. She previously worked at The Art Newspaper as Art Market Assistant Editor and continues to write for them on a freelance basis, in addition to report writing and editorial consultancy for a range of art market clients.
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The Podcast
Hosted by investigative journalist Riah Pryor, The Bigger Picture is an inside look at the businesses that make the art world work and the stories behind the people that shape them.
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